Thursday, 31st May 2018
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DEF LEPPARD's RICK ALLEN Starts New Luxury Bag Company

Rick Allen 2018. Rick Allen

Def Leppard drummer Rick Allen has launched a new clothing company in the USA and a new range of luxury bags.

Rick and his friend Lars Tetens have launched a new company called BonSac.

They are selling a new range of luxury bags that are described as 'Fashionable and Practical Everyday Use Day Bag'.

Read the full press release below which includes a quote from Rick.

The bags are available from the US Amazon aite.

Rick Allen Luxury Bags - Press Release Quotes

Rick Allen of Def Leppard Kicks Off a New Luxury Bag Company

BonSac Delivers Fashionable and Practical Everyday Use Day Bag. Available May 2018 on Amazon, and Soon at Select High-End Boutiques in the U.S. and Internationally.

Rick Allen of Def Leppard, legendary drummer for one of the most historically influential rock bands, announces the launch of his new luxury bag company BonSac. In 1978, he joined the band and quickly became an integral member, co-writing some of their most well-known hits. Early on, he overcame the amputation of his left arm following a tragic accident. Upon returning to the band, fans affectionately nicknamed him the "Thunder God" after hearing a style of drumming that remains iconic to this day.

Today Rick Allen is a philanthropist, artist and owner of a luxury bag company.

Rick Allen's luxury bag company, consisting of a partnership with Lars Tetens, luxury designer, introduces their first unisex day bag under the BonSac name. Their partnership represents years of relentless collaboration in pursuit of an heirloom-quality classic-style bag that will endure the test of time, much like Rick Allen himself.

Currently, Rick Allen is touring with Def Leppard and providing the steady rhythmic beat that is the heart and soul of a band that spans multiple generations. Their popularity this year will take the band to 80 cities at some of the largest entertainment venues in the U.S. and abroad.

With Rick Allen's commitment to the vegan lifestyle, the bags are completely animal-free using a combination of materials such as Kevlar, soft industrial upholstery fabric and waxed cotton. This synergy creates a truly wearable piece of art.

"In my world of rock and roll, with so many artists choosing compassion over conventional fashion, style with conscience is the future."

Rick Allen (Drummer of Def Leppard)

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